EEWA’s new logo carries an important message of what really matters to a horse

EEWA’s activities have changed along the way, with an increasing emphasis on disseminating awareness, influencing attitudes and sparking debate. The main focus of EEWA’s activities remain in the intrinsic value of horses and the right to a species-specific life, well-being and ethical equitation.

To celebrate EEWA’s three-year journey fighting for a better Europe for horses, we have decided to update our logo design. The new logo is designed by Marjukka Savolainen and it carries an important message about the fundamental wellbeing of all equines. It highlights one of the most important needs of horses, which is the herd.

– The horse that previously posed alone in the logo has gotten some company. This is a small change, but it carries a significant message. The herd is a very important factor in the well-being of the horse and can’t ever be fully replaced by the company of humans or other animals. This is a statement on how a horse should be seen through its intrinsic value. It is worrying that many horses live without company of other equines, says Elisa Seppo, the president of EEWA.

Marjukka Savolainen, the art director of EEWA wanted to respect the previous design of the EEWA logo while adding company for the horse. The three horses focus their gaze to three directions: to the past, the present and the future.

– The three directions reflect the concept of change. You can always learn from the past, this moment offers an opportunity for change and there is always hope for the future, says Marjukka Savolainen.

The aim of EEWA’s work is to increase respect for the intrinsic value of horses, challenge current practices and make them more horse-driven. This winter EEWA is campaigning to spark a debate about the everyday violent treatment of horses.

For more information contact, phone +358 40 8676655

EEWA’s Year 2021

We decided to take a moment to look back on what has been going on at EEWA year 2021 and share it with you.

In the spring we welcomed three new members to the EEWA’s board: Coach, writer and podcaster Katariina Alongi, senior designer Marjukka Savolainen and non-profit sector professional Sari Bernardo joined our team. With their skills and experience, we will be able to develop EEWA’s operations and work more efficiently on our mission to improve equine welfare in Europe. We are very excited and happy to have these three on our team!

In addition to having new members on our board, EEWA has succeeded in networking with other associations and experts. In 2021 we started a collaboration with SEY Animal Welfare Finland and photographer Sanna Kostamo. Sanna has pledged to donate 5% of the sales of her beautiful Wild & Free prints to EEWA.

Picture: Pixabay

After the events that took place in Modern Pentathlon in the Olympic Games, fair treatment of horses has been a big topic worldwide. EEWA, along with many others, took a strong stand concerning the matter and luckily this led to action taken by the UIPM.  

However, violent actions towards horses is not only a problem in Modern Pentathlon. Every day horses are physically and mentally abused in training, riding and competing at stables all over the world. Archaic training methods and lack of knowledge lead to compromising situations in terms of animal welfare. We at EEWA believe that violent treatment of horses is a topic that needs to be discussed and addressed in the equestrian world. Therefore, our main project in 2021 focused on mapping the treatment of horses in Finland. The project received funding from Suoma-Viiala foundation to conduct a survey on the topic. With nearly 1400 responses the project team along with a group of expert advisers are now analysing the survey results, which will be published through a campaign in the spring of 2022. Finland was selected as the country for this study, since EEWA’s core team is located in Finland. In the future, this survey can be used to map the situation and attitudes in other European countries as well.

In addition to working on the survey and the related campaign, we have commented on topical events in the equine world, such as the horse meat transport. We have also been following the developments concerning the Pelos Equideos’ petition, which unfortunately wasn’t accepted by the Portuguese Parliament.

Picture: Pixabay

EEWA has operated for three years and during this time many things have changed. In our first year of operation we were able to meet many people in our seminar and during our visits to rescue organisations in Portugal and Spain. During the pandemic, however, we have been forced to come up with new ways to work towards our mission. At the same time our focus has become clearer: spreading awareness and sharing knowledge is the best way for EEWA to impact and improve equine welfare in Europe. 

EEWA’s operations rely on volunteers who choose to use their time and expertise to make Europe a better place for equines. We highly appreciate everyone’s effort and want to thank you. This wouldn’t be possible without all of you – our team members, supporters, collaborative partners and followers! 

PS. We are looking forward to continuing to grow our network next year as well. If you are interested in working with us – collaborating, volunteering in a project, supporting our work, or maybe even joining our board – don’t hesitate to be in touch! You can reach us via our contact form or email info(a)

Elisa & Jasmin

Elisa Seppo

Founder & President

Jasmin Niemelä

Founder & Vice President